Abstract:

The concept of universal design is coming of age. Whilst definitions of 'universal design' vary, it seems to convey the idea that a product can fulfill a number of needs well. It is an innovation in product design, encouraging utilisation of universal design principles and diffusing this innovation. There is a need to develop a "culture of universal design" so that each company and industry can have a selection of models to fit with diffrent contexts. One of the most promising methods to promote consumer demand is voluntary labelling and certification because it supports marketing efforts while at the same time assuring real performance.